Times OOH bags ad rights for Terminal 2 at Mumbai airport

 

MUMBAI: GVK CSIA has awarded the advertising rights at the new Terminal 2 at Chhatrapati Shivaji International Airport (CSIA), Mumbai, to Times Innovative Media Ltd (TIM).
TIM, a subsidiary of Bennett, Coleman and Co Ltd, is India's largest media conglomerate and operates its out-of-home media business under the brand, Times OOH. The largest out-of-home media company in India, Times OOH also manages the advertising rights for Delhi airport through its subsidiary. TIM has won this exclusive contract for the advertising, sponsorship and promotion opportunities at CSIA for 11 years from the commencement of Terminal 2 (T2). It covers more than 660 display sites, ranging from billboards around terminals to static and digital sites.
Rajeev Jain, CEO, Mumbai International Airport Private Ltd, said, "GVK CSIA is one of the busiest airports in the country and indeed an international gateway to India. This allows for the otherwise elusive opportunity for advertisers to target not just the itinerant Indian, but global audiences as well. We have been working closely with TIM over the last five years to make GVK CSIA a hot spot for advertising in India. We are confident that with their expertise, TIM will create an experience for advertisers and passengers on a par with the best in the world."